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Client work
Em + Zenemandzen.com

Built for booking.
Built to be found.

Em + Zen is an aesthetic medicine practice with two offices in central Ohio. We built its new website on Next.js and the Directus CMS, and connected its booking buttons to Boulevard, the scheduling platform the practice already uses.

  • 15 technical SEO audit findings fixed
  • 19 clinical pages marked up as medical web pages
  • 2 → 47 internal links to the locations page
  • 9 → 0 pages with no links pointing to them
Em + Zen homepage on a desktop screen, with the headline “Global Expertise. Personalized Precision. Naturally Timeless Results.” and a Book Now button
Homepage on desktop
Em + Zen homepage on a phone, with the headline, introduction and a Schedule Appointment button
Homepage on a phone

From first visit
to booking.

Em + Zen neurotoxin treatments page on a desktop screen
A treatment page
Em + Zen locations page with the Delaware, Ohio office’s address, hours and a Schedule Here button
The locations page, one of two offices
Em + Zen’s Boulevard booking page, opened from Book Now, asking the patient to choose the Delaware or Upper Arlington office
Book Now opens the practice’s Boulevard booking

What we built

  • Pages built from blocks. The homepage, services, locations, and FAQ are assembled from content blocks in the Directus CMS. The blog is managed there too.
  • Visual editing. The practice can edit content in a live preview of the page.
  • Booking through Boulevard. The Book Now and Schedule Appointment buttons open the practice’s Boulevard booking, so patients book in the platform the team already uses. How we approach booking.
  • Two offices, one website. The locations page lists both offices, in Delaware and Upper Arlington, with addresses, phone, and hours as plain text.
  • A move from WordPress. The new site replaced the practice’s WordPress site on August 25, 2026. Redirects are managed in the CMS, so old addresses can lead to their new pages.

What an SEO audit found, and what we did

Before launch, an outside agency ran a technical SEO audit of the new site with Screaming Frog. We checked every finding against the live site: 15 were fixed, and 5 did not reproduce. For example, the audit reported no structured data, while every page already had it.

  • Medical structured data. The practice’s physician is described as a Physician, both offices as a MedicalClinic, and all 19 clinical pages as a MedicalWebPage.
  • Links a crawler can follow. Second-level menu links appeared only on hover, so crawlers never saw them, and nine pages had no links pointing to them at all. With every menu level in the page’s HTML, each of those pages now has 44 internal links, and the locations page went from 2 to 47.
  • Security headers. HSTS, nosniff, Referrer-Policy, and Permissions-Policy.

Want a website like this
for your practice?

Tell us about your practice and how patients book today. We’ll take it from there.

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